2021 Digital Toolkit
America Saves Week is a widely recognized national campaign where thousands of organizations join together to collectively encourage their communities to focus on their individual financial wellness. Over the course of a week we cover money-related topics from a relatable, down-to-earth, positive perspective. Savers end the week with tools, resources, and clarity on their current financial situation, new savings goals, and a realistic plan to achieve them.
The America Saves pledge is the central tool that allows savers to set a goal, and make a plan to achieve better financial stability.
Each day of America Saves Week has its own theme: Save Automatically, Save for the Unexpected, Save to Retire, Save by Reducing Debt, and Save as a Family.
Who can participate?
America Saves Week participating organizations represent a diverse and impressive coalition of companies, nonprofits, educational institutions, military services, influencers, government agencies, and financial institutions. If you’d like to join us for America Saves Week 2021 as a participating organization, click here.
We’re signed up, now what?
Once you’re a participating organization, it’s time to plan how your organization will show up for the week! The America Saves Week Digital Toolkit (finalized in January 2021) will provide done-for-you social media graphics, resources and tools, sample emails, press releases, and more. Many participating organizations choose to create their own aligned content for the week, host events (both virtually and on-location), and more.
The biggest priority will be having a strategy to reach as many people in your community as possible during the week to maximize our impact.
You’ll receive ongoing support and direct communications from the America Saves Week Team leading up to and throughout the week!
View the ASW 2021 Webinar!
Making The Most of America Saves Week Webinar
Daily Themes for America Saves Week 2021
Save Automatically | Monday, February 22, 2021
Hashtags of the Day #SaveAutomatically, #ASW2021, #SplitToSave
The easiest way to save? Automatically! It doesn’t matter how much or what you’re saving for, when you make the smart decision to have a portion of your income automatically deposited into a savings account, you have increased your chance for success. On this day, our focus will be driving Americans to take action by saving automatically through split deposit.
As a participating organization in America Saves Week 2021, make the day successful by:
- Initiating conversations on social media around the topic of “Saving Automatically.” You can do this by sharing the done-for-you social media content provided in the America Saves Week Toolkit, or creating your own branded content. Don’t forget to use the hashtags of the day! #SaveAutomatically, #ASW2021, #SplitToSave
- Encouraging your community towards financial action by taking the America Saves pledge or re-pledging. Then set up automatic transfers through their employer or financial institution to achieve their savings goal.
- Become a Split to Save partner and add this FREE financial tool as a wellness benefit for your staff. https://splittosave.org/.
Save for the Unexpected | Tuesday, February 23, 2021
Hashtags of the Day: #Save4TheUnexpected, #EmergencySavings #ASW2021
The past year has taught us that we have to be as prepared as possible for the unexpected. While we all have future savings goals, having an emergency fund to support present unaccounted for needs, like a car breakdown, dental bill, or even a last minute fun treat should be a top priority. On this day we’ll focus on motivating individuals to prioritize building an emergency savings fund.
As a participating organization in America Saves Week 2021, make the day successful by:
- Initiating conversations on social media around the topic of “Saving for the Unexpected” and building an emergency fund. You can do this by sharing the done-for-you social media content provided in the America Saves Week Toolkit, or creating your own branded content. Don’t forget to use the hashtags of the day! #Save4TheUnexpected, #EmergencySavings, #ASW2021
- Encouraging your community towards financial action by taking the America Saves pledge or re-pledging.
- Share the America Saves Spending and Savings tool to aid your community in getting a clear view of their finances so they can realistically budget for their emergency savings fund.
Save to Retire | Wednesday, February 24, 2021
Hashtags of the Day: #Save2Retire, #ASW2021
It’s never too soon to prepare for retirement. In fact, the earlier you start to prepare the easier it is to save. Because we know that very few Americans have a plan for retirement savings that will actually cover their desired lifestyle, on this day we’ll focus on the importance of setting aside time to understand your retirement needs and making a plan to meet them.
As a participating organization in America Saves Week 2021, make the day successful by:
- Initiating conversations on social media around the topic of “Saving to Retire.” You can do this by sharing the done-for-you social media content provided in the America Saves Week Toolkit, or creating your own branded content. Don’t forget to use the hashtags of the day! #Save2Retire, #ASW2021
- Encouraging your community towards financial action by taking the America Saves pledge or re-pledging.
- Share America Saves Week resources to aid your community members in creating their individual retirement action plan.
Save by Reducing Debt | Thursday, February 25, 2021
Hashtags of the Day: #ReduceDebt, #PayingDownDebtIsSaving, #ASW2021
It’s time that we recognize that by paying down their debt, Americans ARE saving! Actively reducing your debt means you’re saving on interest, avoiding late fees, and maintaining or increasing your credit score. On this day we’ll focus on why paying down debt should be acknowledged and celebrated as a form of saving and a component of your financial plan. We’ll also share tips, tools, and resources that will aid your community members in successfully reducing their debt.
As a participating organization in America Saves Week 2021, make the day successful by:
- Initiating conversations on social media around the topic of “Saving by Reducing Debt.” You can do this by sharing the done-for-you social media content provided in the America Saves Week Toolkit, or creating your own branded content. Don’t forget to use the hashtags of the day! #ReduceDebt, #PayingDownDebtIsSaving, #ASW2021
- Encouraging your community towards financial action by taking the America Saves pledge or re-pledging.
- Share the opportunity to connect your community with a free financial coach or counselor through America Saves’ partnership with the Yellow Ribbon Network and AFCPE®.
Save as a Family | Friday, February 26, 2021
Hashtags of the day: #SaveAsAFamily, #ASW2021
How much better would Americans be with money if we were intentional about teaching good money and savings habits at a young age? Today, we’ll focus on the tangible and intangible ways we can positively model and influence children and teens when it comes to money, spending habits, and saving.
As a participating organization in America Saves Week 2021, make the day successful by:
- Initiating conversations on social media around the topic of “Saving as a Family.” You can do this by sharing the done-for-you social media content provided in the America Saves Week Toolkit, or creating your own branded content. Don’t forget to use the hashtags of the day! #SaveAsAFamily, #ASW2021
- Encouraging your community towards financial action by taking the America Saves pledge or re-pledging.
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Share America Saves Week resources to support parents and role models in teaching the young people in their lives about healthy savings habits.
Daily Theme Graphics
Monday - Save Automatically
Tuesday - Save for the Unexpected
Wednesday - Save to Retire
Thursday - Save by Reducing Debt
Friday - Save as a Family
Take The Pledge
Download All PDF
Videos
America Saves Week 2021 Playlist
Take the America Saves Pledge
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Save Automatically
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Save for the Unexpected
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Save to Reduce Debt
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Save to Retire
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Save as a Family
More Resources
Sample Emails
View and copy the sample America Saves Week daily emails here:
ASW 2021 Emails
Sample Social Media Posts
View and copy daily sample social media posts for America Saves Week here:
Sample Social Media Posts
Downloadable Resources
Spending & Saving Tool (Budget Spreadsheet)
Stimulus Check Decision Tree PNG | PDF
7 Steps to Start Your Savings Journey
Relevant Links
Talking Points for America Saves Week 2021
America Saves Week Sample Proclamation
America Saves Week Sample Press Release
America Saves Pledge Related Graphics
Please download and review the America Saves Week Branding Guidelines.
America Saves Week Participating Organization Badge
Download Participating Organization Badge
America Saves Week - Take the Pledge Graphic
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Download Story Graphic
Download Square Graphic
Download Small Post Graphic
Download Large Post Graphic
Download Story Graphic
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Download Small Post Graphic
Download Large Post Graphic
Download Story Graphic
Download Square Graphic
America Saves Week #ThinkLikeASaver Facebook Group Graphic
Download Small Post Graphic
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Download Square Graphic
#ASW2021 Participation Challenge
Friends don’t let friends miss out on participating in America Saves Week!
As a participating organization in #ASW2021, we want you to spread the word to your peer organizations and invite them to participate in America Saves Week.
Simply post the following (or a variation) on Twitter or Linkedin!
Sample Post:
We’re proud to be participants of @AmericaSaves Week 2021, encouraging Americans to #save effectively! We challenge:
(organization)
(organization)
(organization)
to do the same! #ASW2021Challenge
#ImSavingFor Sweepstakes:
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